Clear, Precise, and Concise: The Keys to Creating Captivating Ads

• Ages:
  Gradeschooler, Teen

Get a glimpse into the process of “writing copy” for ads. Students will learn the key elements for a successful slogan, tagline, or claim. They will examine several examples and identify which ones they think are successful or effective. Students will also put their newly acquired skills to practice by creating their own slogan, tagline, or claim. They will only have a few minutes to come up with something captivating and/or engaging which will help them develop quick-thinking skills. Students will also get to interact with each other by talking about the different ads presented and explaining how or why they are effective. Finally, students will work together to create a captivating ad for a (fictional) food company. Students do not need any previous knowledge on advertising or creative writing.
Class Outline:
1.Introduction to advertising: What is advertising and what makes for good copy?
2.3 characteristics of effective ads.
3.Tips and guidelines
4.Practice with examples
5.Your turn to create.

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